Turn Your LinkedIn About Section Into a Recruiter Magnet

You're rewriting your LinkedIn About section, trying to sound professional and accomplished.

Bad: "Experienced marketing professional with a passion for digital strategy and team collaboration. Proven track record of success across multiple industries."

Recruiters scroll past in 2 seconds—it sounds like everyone else.

Good: "I turned a $12K ad budget into $847K in revenue for a SaaS startup by testing 47 audience segments most marketers ignore. Now I help B2B companies find their hidden growth levers."

Recruiters send InMail within 24 hours asking about your process.

The difference? Specificity beats generality every time.

David Ogilvy taught that the first sentence determines if anyone reads the second. Your LinkedIn About section works the same way—the first line either hooks or loses them. AI helps you test 10 opening hooks in minutes.

Your LinkedIn About section isn't a resume—it's a billboard at 60mph. Recruiters spend 2-3 seconds deciding if you're worth a message. Generic language ("passionate," "experienced," "proven track record") triggers their scroll reflex because they've seen it 10,000 times.

Specific numbers and concrete outcomes create pattern interrupts. When someone says "$847K from $12K," a recruiter's brain stops and calculates the ROI. When you mention "47 audience segments," they wonder what those segments are.

The best About sections don't list credentials—they demonstrate thinking. Show how you approach problems, what you've learned from failures, what patterns you've noticed that others miss.

Recruiters make snap judgments because they have to—they're reviewing 50+ profiles daily. Your About section either triggers "this person thinks differently" or "seen it before, next."

Numbers create credibility without bragging. "Increased revenue" is a claim. "Turned $12K into $847K" is a story that invites questions. Recruiters want to know HOW, which means they message you.

The real power is testing multiple versions. AI lets you generate 10 different hooks in 3 minutes, then you pick the one that feels most authentically you. You're not outsourcing your voice—you're accelerating your editing process to find the version that lands.